This conflict started in 1553 when TAKEDA Shingen, a warlord in Kai （present day Yamanashi prefecture） who had ambitions to expand his territory, invaded the northern part of the Shinano region （present day Nagano prefecture） located in south of Kenshin's territory of Echigo.〔【出典】Hiragana Times, 2007年7月号◆【出版社】株式会社ヤック企画 〕"HT249022", "2531198"
Among them UESUGI Kenshin （1530-1578）, a warlord in the Echigo region （present day Niigata prefecture）, was skilled at battle and had won almost all of the 70 battles he had fought.〔【出典】Hiragana Times, 2007年7月号◆【出版社】株式会社ヤック企画 〕"HT249022", "2245102"
It takes a lot of courage to give up a good job and follow a dream, but that is exactly what Neil RILEY did when he swapped his finance job in Tokyo for an entrepreneurial life in Echigo-Yuzawa.〔【出典】Hiragana Times, 2007年11月号◆【出版社】株式会社ヤック企画 〕"HT253026", "2379812"
Echigoya, the predecessor of Mitsukoshi, gained trust and popularity as the first store in the country to sell kimono at fixed prices, and its brand image -- if you want a kimono, go to Echigoya -- became firmly established."IC014007", "2289893"